Have you fixed the Christmas content? Tips for better Christmas production

The cozy customer video you talked about last year. The SoMe clip that was supposed to promote the Christmas gifts. The employee photo of the company dog with a Santa hat. Say its name is Rudolf.

Who knows what kind of good ideas are brewing with you? If you're not already started, get going now – suddenly it's Christmas!


TL;DR: Christmas content is about emotions, not products. Be human, make short video content, and start planning next year's Christmas content now.


1. Focus on people and emotions

Don’t be too corporate and dull now. Be a little cringe, charming, and human.

We are both Norwegian men and women. We don't buy such stiff nonsense at Christmas. We want to feel nostalgia and memories. The hope for something beautiful.

Best-performing Christmas content is content that touches our emotions. It could be:

  • Employees sharing their Christmas memories – personal stories build trust

  • The company's Christmas tradition – even if it's just gingerbread baking in the break room

  • Customer stories – how your product/service made a difference in December

  • Behind-the-scenes from Christmas preparations – people love authenticity

Example: A small grocery store sharing the story of the regular customer who has been buying Christmas food there for 30 years will always beat a slick product image with "Merry Christmas from us!".


2. For companies selling Christmas-related products/services

Video is king (15-60 seconds)

Short video content performs exceptionally well during the Christmas period. This can be anything from product demos to atmospheric moments.


Why does it work?

  • Because people scroll, yeah

  • Video stops the thumb better than images

  • You can show the product in use + create atmosphere simultaneously


What can you film?

  • Packing the product (ASMR-like, calm)

  • A customer receiving the product as a gift

  • The product in a Christmas setting (styling is everything)

  • 3-5 second clips assembled into a 30-second ambiance video


Think omnichannel

Ensure that the message, visual profile, and tone are consistent across all channels, but adapt the format to each platform.

Same campaign, different formats:

  • Instagram/Facebook/TikTok: 15-30 sec vertical video

  • LinkedIn: Professional image + text explaining the value

  • Email: Static image + CTA leading to a landing page

  • Website: Hero section with the same message and visual expression

The point: The customer should recognize your Christmas message wherever they encounter it.


Provide real value, not just product promotion

Share tips, recipes, packing inspirations, or other useful resources. Content that helps people gets much better engagement than pure product promotion.

Examples of value content:

  • Gift Guide: "5 gifts for the man who has everything" (includes your products + others)

  • Tips and Tricks: "How to wrap gifts like a pro store"

  • Recipes: "Our staff's best Christmas cookies" (if you sell food products)

  • Listicles: "10 ways to use [product] at Christmas"

People share value content. People buy from brands that provide value.


3. Plan next year's Christmas content – NOW

This one is a bit dull, BUT!

Start planning next year's Christmas content now that the decorations are up and the Christmas spirit is high.


Why?

  • The decorations are up

  • The atmosphere is real

  • You're giving yourself a gift for next year by being able to have all the Christmas dispatch ready early


What can you do now?

  • Take extra photos of products in a Christmas setting

  • Film b-roll of the office, store, employees in Christmas decorations

  • Document this year's Christmas campaign – what worked? What didn’t?

  • Create a content bank – 50-100 photos/video clips you can use early next Christmas

You may have a customer newsletter that always goes out before Christmas – take extra photos now so you have them for next year’s sends.

Pro tip: Create a folder in Google Drive/Dropbox called "Christmas Content 2026" and dump everything there. Future you will thank you 🤝


Summary: Christmas content that actually works

  • Be human – people don’t buy corporate nonsense at Christmas (in Norway, that is)

  • Use short video – 15-60 seconds is the sweet spot

  • Be consistent – same message across channels, different formats

  • Provide value – help people, not just sell to them

  • Plan next year now – take photos while the decorations are up


💡 Need help with your Christmas content? We at wud help companies with everything from video production to advertising and newsletters. Book a meeting with us here so we can talk about what you need.

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2026