Anthropic just released Claude Opus 5, and the most interesting news is not a new top score on a benchmark. It is the price. Opus 5 lands close to Anthropic's most capable model, Fable, at roughly half the cost per task.

You have probably heard that AI can "take over your marketing". Half of that is true. AI can take the volume work, but only if it hangs together in a system. We call that system a marketing engine, and here you get the full recipe: the parts, the order, the numbers and the traps. Based on the engine we run ourselves at Wud every single day.

You have more marketing work than people. There are three ways to buy your way out of it: hire someone else, hand the job to an agency, or build an AI-driven system around the team you already have. We have put the real 2026 numbers for all three side by side, including the calculation most people skip.

You are the marketing manager, the team is you, and the task list was written for five people. I have been there myself, and it was not more hours that got me out of it. It was a system. Here is the concrete weekly plan for how to use AI as a marketing manager in 2026, task by task, without the tool evangelism.

Summer can be a good time to advertise. Prioritize visibility and traffic, choose the right channels, and take advantage of lower competition.

OpenAI is building out its advertising platform at a pace even Google would nod approvingly at. In the last few weeks alone, ChatGPT Ads has gained customer list uploads, AI-generated ad drafts and a self-serve ads platform with no minimum budget. And now the rollout has reached the EU. Norway isn't on the list yet, and that's actually good news: you have time to prepare.

What does it actually take for ChatGPT to mention your company when a customer asks? NP Digital (Neil Patel’s agency) interviewed 100 marketers and scored seven trust signals across six AI platforms. One signal wins everywhere: coverage from credible third parties. And several of the things people spend the most time on matter surprisingly little. Here are the numbers, and what you should do about them.

OpenAI just released ChatGPT Work, and it is the biggest change to ChatGPT since the tool first appeared. In short: the AI is no longer meant to just answer you, it is meant to do the work. We have read through the launch, and we work with agentic AI ourselves every single day. So let us skip the hype and go straight to what is relevant for you.

Today OpenAI released GPT-5.6 publicly, after two weeks in closed preview. The model is smarter, yes, but the most practical news is that OpenAI has changed its naming system: you now pick a tier and a price, not a version number. We have read through the launch and give you the short version, without the benchmark worship.

We've built websites in Framer since 2022, as one of Norway's first official Framer Experts. Now Framer has given us Pro Expert status. That sounds good, and it is. But instead of just hanging the badge on the wall and pretending it's a Nobel Prize, we thought we'd explain what the status actually involves, and what it means for you when you're choosing an agency.

Short answer: a professional B2B website in Norway usually costs from around NOK 15,000 to over NOK 100,000 in 2026, depending on whether you buy a template or get a custom-built site. At Wud, a B2B site starts at NOK 48,000, at a fixed price, and is live in four weeks. If it is not, you get 50 percent of the price back. Here we go through what actually drives the price, so you know what your money is doing.

Short answer: so far only a handful of Norwegian agencies work in Framer as their main platform, and Wud is one of them, as one of the first certified Framer Experts in the country, with experience in Framer since 2022. We build B2B websites in Framer at a fixed price, live in four weeks. Here we explain what Framer is, why we chose it, and how to tell whether it is right for your company.