Wud · Marketing Department
Most B2B companies without their own marketing people don't know the answer. Marketing Department is your marketing, run for you: ads, content and AI visibility that create inquiries, and a dashboard that shows you exactly what's happening, all the time.
A 30-minute no-obligation chat first · for B2B companies without their own marketing department
01 / The problem
Someone posts when someone has time. The ads someone set up last year are still running. No one knows if they work. And the next customer comes from the network, until the network has a quiet quarter.
The options are familiar: Hire one person: 750,000 kr a year, and marketing is rarely the right first hire. Or rent an agency that sends reports you don't have time to understand.
≈ 750,000 kr
The full annual cost of one marketing hire. Before you know whether marketing is the right first hire.
Fits and starts
Marketing without an owner gives inquiries without a pattern. Growth requires a system, not a last-minute push.
Reports ≠ results
An agency that sends PDFs every month still doesn't answer the question: where does the next customer come from?
Tre komponenter. Én jobb: flere riktige henvendelser.
Kartlegging
Alt starter her. Vi analyserer markedet ditt, prioriterer segmenter og saksområder, velger kanaler og setter budsjett. Du sitter igjen med en konkret plan og et ROI-estimat, uansett om vi jobber videre sammen.
Krediteres i sin helhet ved løpende avtale. Det koster deg ingenting å finne ut om dette er verdt det.
Motoren
Det som skaper henvendelser: annonser i Google, Meta eller LinkedIn, faglig innhold, og synlighet der kundene dine faktisk leter: i Google-søk og i AI-svar (ChatGPT, Perplexity, Gemini). Hver krone spores, det som virker skaleres, det som ikke virker kuttes.
Der annonser inngår: workshop mandag, kampanje live fredag. Ingen måneder med strategidokumenter.
Alltid oppdatert
Du skal aldri lure på hva du betaler for. Dashboard i sanntid med annonser, organisk synlighet og henvendelser samlet på ett sted. Månedlig gjennomgang der vi justerer kursen, og på Komplett en kvartalsvis strategigjennomgang der vi løfter blikket.
Alle funksjonene til en markedsavdeling. Én ansvarlig.
Kanaler, budskap og budsjett i én plan.
Oppsett, drift og løpende optimalisering.
Faglig innhold bygget for Google og AI-søk.
Synlig i søket, sitert i AI-svarene.
Løpende forbedringsspesifikasjoner til leverandøren.
Hver henvendelse sporet til kilde og krone.
Ingen teamleder, ingen junior, ingen mellomledd. Du får én person med hele ansvaret, og et AI-system som gjør volumarbeidet. Det er slik én avdeling leverer som fem.
Slik ser «alltid oppdatert» ut.
Annonser, organisk synlighet og henvendelser, samlet på ett sted og oppdatert i sanntid. Dette følger med fra første måned.
03 / The tiers
Step 1 · One-time
Audit
Analysis, prioritization, channel selection, budget and roadmap. The plan is yours to keep either way, and the full amount is credited with an ongoing agreement.
12,500 kr
Credited with an ongoing agreement
Order an audit
Step 2 · Choose the tier that fits your ambitions
Light
10,000 kr /month
For you who want to be visible and in steady motion, without a big operation.
One ad channel: set up, run and optimized
One SEO/AEO article per month, fully produced and published
Three article ideas with an outline each month, for those who want to write themselves
Real-time dashboard + monthly report
Basic inquiry tracking
Complete
Most popular
28,000 kr /month
For you who want marketing to drive the growth. Full throttle.
Up to two ad channels (Google / Meta / LinkedIn)
Up to four SEO/AEO articles per month, complete production and publishing
Technical AI visibility work (AEO): schema, structure and visibility in AI answers
Full tracking and attribution with a monthly source review
Monthly report + review and revision every month
Quarterly strategy review
Ongoing improvement specs for your website provider
Both tiers: a 3-month minimum period, then 1 month mutual notice. Ad budget (recommended from 9,000 kr/month) is paid directly to the platforms. Would you rather share the risk? Complete is available with a lower fixed price and a performance bonus. We show the math in the audit.
04 / How it works
Week 1
Audit. Analysis, prioritization, channel selection and roadmap. You know what will be done, in what order, and why.
Week 2
The engine is set up. Accounts, tracking and dashboard in place, in your name. Where ads are included: the campaign goes live the same week.
Week 3–4
First results come in. Data starts answering the question from the top of the page. The first content is published, the first adjustments are made.
Ongoing
Always up to date. Dashboard, monthly revision, and a department that gets better every month: we regularly add new improvements to the delivery without changing the price.
05 / Is this for you?
We work with you if
A B2B company with order sizes from 50,000 kr+
No marketing department of your own, and no plans to hire one anytime soon
Someone on your side (the CEO or a salesperson) follows up the inquiries that come in
Ready for a minimum ad budget of 9,000 kr/month on Complete
We're not the right partner if
You want to “test a little” without budget or follow-up
B2C/D2C: there are agencies that are better for you
You have 1–2 marketing people of your own: then you should look at AI Marketing Engine instead
06 / Proof
I run Wud and handle a double-digit number of clients with the system you just read about. It's the same one I build for you. Everything I deliver is what I actually do every day, not theory from a framework.
Christian Skogseth
Founder, Wud
“We at ABM like it when things go fast and right. With wud we get both. No hassle, no waiting. Just delivered, on time, at the right price, and with good vibes on top. We recommend them, and we'll use them again.”
Kristian Owren
CEO, ABM Reklame
Selected clients
ABC Teknikk
simtech
Direction Dubois
Procano
Questions and answers.
Didn't find your answer? A 30-minute chat is faster than email back and forth.
Book a no-obligation 30-minute chat. No pitch. We figure out whether this is a fit, and if it is, we start with the audit.
A concrete assessment of your situation
Recommended tier and budget
Next step, clearly defined
Book a chat
We reply within one business day.