Hva er forskjellen på dette og vanlig SEO?

Klassisk SEO handler om å rangere på Google blant ti blå lenker. Det jobber vi også med — men det er ikke nok lenger. AI-synlighet (AEO) handler om å bli en kilde AI-en siterer i sitt ferdigskrevne svar. Det er færre plasser (typisk 3), spillet er annerledes, og signalene som teller er ikke de samme som for Google.

Hva er en AI Audit konkret?

En komplett gjennomgang levert i uke 1 av samarbeidet. Vi måler hvilke fraser dere dukker opp på i dag i ChatGPT, Perplexity og AI Overviews, hvor konkurrentene står i de samme svarene, og om det finnes tekniske sperrer (manglende llms.txt, schema, robots) som blokkerer AI-en fra å lese dere skikkelig. Du får en konkret rapport — ingen abstrakt strategi. Du kan ta den videre selv om du vil. Den er din.

Hva koster det, og er det bindingstid?

16 000 kr i måneden — alt inkludert: monitorering, innhold, digital PR og det tekniske arbeidet i ChatGPT, Perplexity og Google AI Overviews. Avtalen er 3 måneder først, fordi det er det som skal til for å se om arbeidet virker. Deretter løper den månedlig, og du sier opp når du vil. Onboarding tilkommer og fastsettes per case.

Når ser jeg resultater?

Ærlig svar: 1–3 måneder før du ser tydelig bevegelse i AI-siteringer. Unntak: hvis det finnes tekniske sperrer på nettsiden i dag som blokkerer AI-en fra å lese dere, kan effekten komme på dager. Den type bevegelse ser vi ofte allerede i baseline-rapporten. Posisjonering — å bli en kilde AI-en konsekvent foretrekker — er langsiktig arbeid og bygger seg opp.

Hvorfor 3 måneders avtale?

Fordi 1 måned er for lite til å se om det vi gjør faktisk virker. Audit + tekniske grep + første runde med posisjonering tar tre måneder før bildet stabiliserer seg. Etter de tre månedene løper avtalen månedlig. Du sier opp når du vil.

Hva med Claude, Copilot og andre AI-er?

Inkludert i grunnprisen er ChatGPT, Perplexity og Google AI Overviews — der over 90 % av all AI-trafikk i Norge ligger. Claude (Anthropic) og Microsoft Copilot kan legges til som tilleggsvalg hvis kundene deres er konsentrert der — f.eks. enterprise-IT eller offentlig sektor. Pris og omfang avtales per case.

Er dere eksklusive per bransje?

Nei. AI-synlighet er åpent for alle bedrifter, også flere innen samme bransje. Modellen er en annen enn Wud Growth System, som har én bedrift per bransje. Det betyr at hvis konkurrenten din kommer til oss først, jobber vi også for dem. Det er en grunn til å ikke vente.

Christian Skogseth, grunnlegger av wud. Framer Expert (én av fire i Norge), sertifisert på Google Ads, Meta Ads, GA4 og Conversions API. wud er et lite, selektivt byrå i Oslo som primært jobber med B2B-tjenestebedrifter.

MonthlyAI visibility · 16k/month→

50% of B2B research starts in AI now.

Ask ChatGPT or Perplexity “who should we choose?” and they’ll cite three sources. Not all of them. We make sure one of them is you.

Start with an AI Audit→See what you get

✓16k/mo

✓3-month agreement

✓Norwegian companies

PPerplexityPro

Sitert

SpørWhich accounting firm in Oslo is best for a small business?

SvarAmong accounting firms in Oslo, Your company is among the best. They are a perfect fit for small companies and can point to a number of satisfied customers.

4 sources✓yourcompany.no

Why now

The search has moved. Your SEO hasn't kept up.

Three numbers that explain why we’re talking about this. AI Overviews took over the top spot on Google. ChatGPT passed 1 billion searches a week. And B2B buyers use AI in half of all research before they get in touch.

50%

of B2B research is now starting in AI assistants rather than traditional search.

Source: G2, 2026

1 billion/week

search in ChatGPT alone — in addition to Perplexity, Gemini, and Copilot.

Source: OpenAI, 2025

3 sources

is typically what the AI cites. No one ranks 10 blue links anymore.

Observed in AI Overviews / Perplexity

Channels

Included is where your customers actually are.

We work with your positioning in three channels that cover over 90% of all AI traffic in Norway. If you need more (Claude, Copilot, or industry-specific platforms), they can be added as optional extras.

Google AI OverviewsThe new Google top result

Replaces the 3 blue links at the top of Google search results. If you're not cited here, you lose the click before it even happens.

Included

ChatGPTSearch · GPT-5 · custom GPTs

Most used AI in Norway. We optimize for both search mode and when you are mentioned in industry-related questions.

Included

PerplexityResearch favorite for B2B

Source-heavy AI. Used when someone wants to compare providers or build a shortlist. This is where concrete deals are won.

Included

Additional options

ClaudeAnthropic · enterprise + dev

Growing use in tech and consulting. Recommended if your customers are developers, lawyers, or analysts.

Add

Microsoft CopilotOffice 365 · Bing · Edge

Standard at all Microsoft workplaces. Recommended if you sell to the public sector or large enterprise customers.

Add

How we work

Audit first. Always.

AI visibility is long-term work, but getting started is concrete. First, we map where you stand and what is actually holding you back. Then we work month by month to position you in the answers that matter.

01 / 04Week 1

AI Audit

Complete review: which phrases do you show up for today, where are your competitors positioned, and are there technical barriers blocking AI from reading your site?

Deliverable: baseline report

02 / 04Week 2–4

Technical measures

llms.txt, schema, robots, sitemap, site navigation and content structure. What removes blockers can have a quick effect — often before month 1.

Deliverable: implementation + report

03 / 04Months 1–3

Strategic positioning

Content, references, quotes and digital PR where AI sources its own materials. We write, place and edit — you approve.

Deliverable: monthly plan + content

04 / 04Every month

Measurement and iteration

A real-time dashboard showing which phrases you’re being cited for, where competitors stand, and what we’ll move next month.

Deliverable: dashboard + conversation

Every month

This is what the monthly subscription looks like.

Monthly price

16k/mnd

◆

Monitoring in three platforms

ChatGPT, Perplexity and Google AI Overviews — measured by phrases that match your buyer journey.

◆

Monthly report + conversation

30 min with Christian. What has changed, what do we do next month, what are competitors seeing.

◆

Strategic content

We write and publish the content that AI actually draws quotes from. The amount is adjusted to fit the scope.

◆

Citations and digital PR

We place you in the sources AI trusts — industry articles, comparisons, and reference works.

◆

Technical maintenance

llms.txt, schema, sitemap, robots — continuously updated to keep up with changes in how AI crawlers crawl the web.

◆

Competitor tracking

We keep track of where they rank — and notify you when someone takes your place in an AI response.

✓

Vår promise

You have a baseline report on the table the first week.

We don't promise that you will be quoted in week two. No one can honestly do that. But you know in black and white where you stand, where your competitors stand, and what is actually holding you back. From that day on, we work toward the goal, together.

05 · Dashboard

You see the citations coming in.

Every week we run your ICP questions against all the major models and log whether you were cited, what position you got, and the wording the model used about you. You own the data.

Share of cited answers

73%↗+38 pp

Of 218 ICP queries run this week across ChatGPT, Perplexity, Gemini, and Copilot.

Average position

2.1↗from 5.8

Placement in the source list when you are cited. Lower = better.

AI-related pipeline

4.2MNOK↗+12 leads

Sales opportunities where "How did you find us" = AI assistant.

Share of cited answers · last 8 weeks

ChatGPTPerplexityGemini

U13U14U15U16U17U18U19U20

Recent citations

PWhich accounting firm in Oslo is best for small businesses?18.05 · 04:32#1 / 4Sitert

GRecommend an accounting firm with experience working with Shopify stores18.05 · 03:15#2 / 6Sitert

GWho helps with VAT reporting for small businesses?17.05 · 22:08#3 / 5Sitert

✦Which accounting firm is the cheapest for a newly established AS?17.05 · 19:42— / 7Ikke sitert

PHow do I choose an accounting firm in Oslo?17.05 · 17:21#1 / 5Sitert

Expectations

How long before you see something?

Honest answer: it depends on where you stand today. If you are stuck on technical barriers, the effect can come in days. Positioning in itself takes 1–3 months. Therefore, the agreement is 3 months initially, then monthly.

Week 1

You have your baseline

We know where you stand and what moves the most.

Week 2–4

Technical barriers removed

Only here can the AI actually see all of you.

Months 1–3

First citations

Usually first in Perplexity and AI Overviews.

Month 6+

Established position

You are a source that AI consistently returns to.

Price

One price per month. All included.

A subscription that covers the entire job of making you visible in AI answers: monitoring, content, digital PR, and technical aspects. Three-month onboarding period, followed by an ongoing contract with monthly cancellation.

Monthly program

AI visibility

Full package in three channels: ChatGPT, Perplexity, and Google AI Overviews. Baseline report during the first week, then we work monthly toward the goal.

16kper month

ⓘOnboarding is additional and is determined on a case-by-case basis.

AI Audit + baseline report in week 1
Three channels included: ChatGPT, Perplexity, AI Overviews
Strategic content + monthly digital PR
Real-time dashboard + monthly meeting with Christian
3-month agreement — then monthly notice period

Start with an AI Audit→

FAQ

What people ask us about.

What is the difference between this and regular SEO?

Classic SEO is about ranking on Google among ten blue links. We work on that too — but it’s not enough anymore.

AI visibility (AEO) is about becoming a source that the AI cites in its ready-made answer. There are fewer spots (typically 3), the game is different, and the signals that matter are not the same as for Google.

What is an AI audit, specifically?

A complete review delivered in week 1 of the partnership. We measure which phrases you show up for today in ChatGPT, Perplexity, and AI Overviews, where your competitors appear in the same answers, and whether there are technical blockers (missing llms.txt, schema, robots) preventing AI from reading you properly.

You get a concrete report — no abstract strategy. You can take it from there yourself if you want. It's yours.

Why is the May price lower — isn’t it just an artificial discount?

Honestly: we want to get the first customers up and running before this field becomes taken for granted. Those who sign in May get three advantages we can't offer later:

1. A lower price locked in for as long as the agreement runs. 2. An early start in a field where competitors haven't started working yet. 3. Close dialogue with us while we fine-tune the method.

When May is over, that price is gone. We won't do it again.

When will I see results?

Honest answer: 1–3 months before you see clear movement in AI citations.

Exception: if there are technical barriers on the website today that block AI from reading you, the effect can come within days. We often see that kind of movement already in the baseline report.

Positioning — becoming a source that AI consistently prefers — is long-term work and builds over time.

Why a 3-month agreement?

Because 1 month is too little to see whether what we do actually works. An audit + technical improvements + the first round of positioning take three months before things stabilize.

After those three months, the agreement continues on a monthly basis. You can cancel whenever you want.

What about Claude, Copilot, and other AIs?

Included in the base price are ChatGPT, Perplexity, and Google AI Overviews — where over 90% of all AI traffic in Norway is.

Claude (Anthropic) and Microsoft Copilot can be added as optional add-ons if your customers are concentrated there — e.g. enterprise IT or the public sector. Price and scope are agreed on a case-by-case basis.

Are you exclusive by industry?

No. AI visibility is open to all businesses, including several within the same industry. The model is different from Wud Growth System, which has one business per industry.

That means if your competitor comes to us first, we also work for them. That's a reason not to wait.

Who is behind it?

Christian Skogseth, founder of wud. Framer Expert (one of four in Norway), certified in Google Ads, Meta Ads, GA4 and Conversions API. wud is a small, selective agency in Oslo that primarily works with B2B service companies.

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