Course · 4-hour workshop
A hands-on 4-hour workshop for web, marketing and communications teams who want to build better, more on-brand websites that perform in search, AI and conversion.
yourcompany.com/services
Page audit (example)
63
Page score before the course
This is what a review looks like in the course
Message and customer recognition
6/10
Structure and hierarchy
8/10
SEO and AEO
5/10
Conversion and CTA
6/10
The problem
Many teams can now build websites faster than before. But a good-looking website is not enough. It has to reach the right customer, get found in search and AI, and make the next step easy.
Without a clear method, quality becomes random. Some pages work well. Others look fine but miss on message, structure, visibility or conversion.
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Who it is for
In-house teams
Web, marketing and communications teams that build and maintain pages themselves.
Multiple departments
Organisations that build pages for several departments, units or projects.
Practical AI use
Teams that want to use AI in practice, not just talk about it.
Your own standard
Anyone who wants a clear standard for what a good website is, and to depend less on outside agencies.
How it works
01
Discovery call
A short, no-obligation conversation about how you work with websites today and what you want to achieve.
02
A concrete proposal
You get a tailored programme, and sign when it suits you.
03
Audit
We review your pages before the course, so the content fits your situation.
04
Course
Four hours of hands-on training, using your own pages as the starting point.
05
Follow-up
Ongoing advice and quality assurance as needed. No lock-in.
Outcome
Concrete skills the team takes back into everyday work, not a theoretical run-through.
Use AI for structure, copy, ideation and improvement
Judge what actually makes a website good
Build pages where your ideal customer instantly sees the page is for them
Write and structure content for search and AI (SEO + AEO)
Improve conversion and CTAs
Keep pages on brand
Use checklists for technical quality
Work faster and more consistently
Content
Five modules over four hours. We work on your own pages the whole way, not on made-up examples.
Module 01
From a good-looking website to one that performs
What a website is actually supposed to do for the business.
Module 02
Audience, message and customer recognition
The ideal-customer test, message hierarchy and CTA.
Module 03
AI tools and a modern workflow
From AI output to a genuinely good website.
Module 04
SEO, AEO and technical quality
A practical checklist for visibility in Google and AI answers, the same principles we use in our work on AI visibility.
Module 05
Live review of your own pages
We audit your pages together and build a prioritised action plan.
Deliverables
Everything is templates and checklists the team can keep using on their own, not slides.
Website checklist: “Does this page work?”
Page brief template for every new page
AI prompt pack (audience, copy, meta, FAQ, schema, audit)
SEO/AEO mini guide
Technical quality checklist
Live audit template
A prioritised action plan from the review of your own pages
Value
The course is a one-off cost. The effect lands on every project the team does afterwards.
Save hours on every website project going forward
Fewer expensive mistakes and revision rounds
Higher quality on everything the team publishes
Less need for outside help over time
One extra good B2B enquiry can pay for the course on its own
About Wud
This is not an AI talk about possibilities. At Wud we build websites with AI every single week, right down to the details. I have built dozens of websites, run ads for hundreds of thousands and contributed to millions in revenue for the companies I work with. The course is the method we use ourselves, passed on.
Christian Skogseth
Founder, Wud
Investment
Fixed price. You know what it costs before we start.
Course
excl. VAT
A pre-course audit of your pages (1 hour), so the course fits your situation
4-hour workshop, on site or online
Live review of your own pages
A complete resource pack of templates and checklists
Up to 5 participants
Book a discovery call
Add-ons
Extra participants
EUR 110 per person beyond 5.
Follow-up
EUR 165/hour. Ongoing advice and quality assurance as needed. No lock-in.
Would you rather we built it for you? See how we work with website development.
FAQ
Short, concrete answers to what teams most often ask before booking the course.
Who is the course for?
Web, marketing and communications teams that build, maintain or commission websites. No technical background required.
How many can attend?
Is it on site or online?
What do we need to prepare?
Which tools do we learn?
Does it work whatever platform we use?
Next step
We always start with a short discovery call: a no-obligation conversation about how you work with websites today and whether the course is right for you.