Everyone is the ideal customer
When the target audience is all businesses that need IT, the message becomes general and marketing becomes expensive.
More of the right sales meetings. Less random marketing.
More of the right sales meetings. Less random marketing.
More of the right sales meetings. Less random marketing.
Wud is the marketing partner for Norwegian IT providers with 10–50 employees. We combine positioning, advertising, visibility in search and AI, sales assets and measurement in one system that creates qualified sales opportunities.
Wud is the marketing partner for Norwegian IT providers with 10–50 employees. We combine positioning, advertising, visibility in search and AI, sales assets and measurement in one system that creates qualified sales opportunities.
Built the marketing function from the inside at a Norwegian IT provider
Built the marketing function from the inside at a Norwegian IT provider
01 / The problem
Marketing has become someone's side job.
The general manager or sales manager often ends up with marketing dumped in their lap. Or, it has been outsourced to an agency that doesn't understand IT. The result is often the same: generic messaging, a lot of back-and-forth, and too little that actually impacts the pipeline.
The agency must be translated for
You spend time and energy training an agency that doesn't know the IT market.
The measures exist individually
Website, ads, content and sales are run without one shared direction or process.
Nobody sees what creates the pipeline
Clicks and impressions get reported, but not which activities actually lead to deals.
Christian Skogseth
Founder, Wud · Former Marketing Manager at Procano
02 / Built from the inside
MSPs don't need to train yet another generic agency.
“I ran marketing at Procano, a fast-growing Norwegian IT provider. I know what service mix, sales and growth targets look like from the inside. That is why MSPs never have to train me.”
Knows the business model
Recurring revenue, service mix, and the need for the right customer match.
Translating the technical
From security and cloud to value a decision-maker actually understands.
Knows where it stops
When marketing becomes a side job without a holistic owner or process.
03 / The Goal
No more traffic for traffic's sake. More conversations with the right businesses.
The positioning makes you relevant. The content builds trust. The ads capture demand. The website turns interest into action. The measurement shows us what to improve.
01 / POSITION
Clearer choices
Prospects understand who you are best for, and why they should choose you.
02 / PIPELINE
More equal opportunities
The marketplace will make growth less dependent on networks and coincidences.
03 / SYSTEM
One continuous process
From the first search to a qualified sales opportunity, the same journey is measured and improved.
04 / The MSP Growth System
Five parts. One job: more qualified sales opportunities.
No channel is chosen because everyone else uses it. It gets a clear job in the system, or it gets cut.
01
Direction
We choose the ideal customer, prioritize the right services, and find a position you can own.
Ideal customerSegments90-day plan
02
Message
We translate technical services into business value, and make one sales or marketing asset every month.
Value propositionSales assetsCustomer proof
03
Foundation
Website, tracking and conversion points pull in the same direction.
WebsiteTrackingCRM flow
04
Demand
We combine the channels that capture existing demand with the activities that build new demand.
Google AdsSEO and AILinkedIn
05
Pipeline
We follow up on the inquiries and use data from the sale to improve our marketing efforts.
Lead qualitySales meetingsOpportunities
05 / The delivery
One package. Built for IT providers.
Marketing Partner MSP includes everything in the marketing engine, plus one sales or marketing asset every month: a presentation, a one-pager or a proposal template.
Marketing Partner for IT
Marketing Partner MSP
1,950EUR / month · excl. VAT
The whole marketing engine, plus material that moves sales forward. For IT providers who want more of the right sales meetings.
Best suited whenYou want a steadier pipeline and better sales material.
Talk to Christian Wud owns the marketing. You own the sales. Requires access to your website.
This is included
- Strategy and targeting in the language of IT
- Advertising in up to two channels, typically Google and LinkedIn
- Search and AI visibility
- One sales or marketing asset every month: a presentation, a one-pager or a proposal template
- Live dashboard in wudOS
- Targets after 30 days
- Monthly review with your head of sales
Can be added
- More sales or marketing assets per month
- Landing pages for campaigns
- A new website as a separate project
The ad budget comes on top and is paid directly to the platforms. A completely new website, larger video and photo productions and meeting booking are priced separately.
06 / How it starts
From random to measurable in a few weeks.
First, we find the bottleneck. Then we build in order of priority.
First
Request an MSP growth chat
Send a few words about your goals and current situation. Christian will reply personally and arrange a brief chat if it looks like a good match.
Week 1
Discovery
We bring leadership and sales together, analyze the market, and identify the most critical bottleneck.
Week 2
Direction and prioritization
You get your ideal customer, message, channel choice and a concrete plan for the first months.
Week 3–4
The motor is put into operation
Tracking, the dashboard in wudOS and campaigns are put into operation. After 30 days we set the targets we steer by.
Ongoing
We improve what works
What creates the right opportunities is scaled. The rest is improved or cut. Every month we deliver one new sales or marketing asset.
07 / Perfect Match
Good services are the starting point. Capacity and follow-up make growth possible.
This is suitable if you
- Is a Norwegian IT provider or MSP with approximately 10–50 employees
- Sells recurring IT services to businesses
- Has the capacity to take on more of the right customers
- Has a clear owner of the sales follow-up
- Wants to measure all the way to the sales opportunity
This is not suitable if you
- Just looking for someone to run some ads
- Does not follow up on new inquiries
- Wants to market all services to everyone at the same time
- Expects the market to solve a weak supply on its own
- Only want a short test without enough time to learn
08 / Competition Protection
Their market insight is not shared with their closest competitor.
Wud does not work simultaneously with IT providers who compete directly for the same customers, with corresponding services in the same geographical market.
01Geographical sales area
02Primary services and specialization
03Ideal customer and customer size
09 / Questions and answers
What you should know before we begin.
Why should we choose someone who specializes in IT vendors?
Because much of the time in a standard agency collaboration is spent learning the business model, the services, and how customers buy. Wud starts with experience from the inside of a Norwegian MSP and can more quickly work on the real bottlenecks.
What is included in Marketing Partner MSP?
Strategy and targeting, advertising in up to two channels, search and AI visibility, a live dashboard in wudOS, targets after 30 days, a monthly review with your head of sales and one sales or marketing asset every month. The price is EUR 1,950 per month excl. VAT.
What counts as a sales or marketing asset?
A presentation, a one-pager or a proposal template, made to help sales in a specific situation. One is included every month. If you need more, they are priced on top.
Do we need a new website?
No, but we need access to the website you have. If your current website holds back visibility, measurement or conversion, we recommend a separate website project.
How quickly can we get started?
Discovery can normally start shortly after the first conversation. The goal is to have the first prioritised campaign and measurement running within the first four weeks.
Do you guarantee a specific number of sales meetings?
Not until we know your market, demand, budget and sales follow-up. We promise clear accountability, full measurement and that the work is steered towards qualified sales opportunities, not superficial activity metrics.
Can you work with our competitors?
Not when there is a real overlap in ideal customer, services and geography. Possible conflicts are assessed and clarified before we start working together.
Who owns the accounts, the data and the content?
You do. Accounts, campaigns, content, website data and measurement setup should, as far as practical, be in your name and go with you.
Ask AI
Don't take our word for it.
Ask ChatGPT what Wud does, what it costs and whether we are a fit for you. Or copy the context and use the AI assistant you prefer.
Or ask in Perplexity or Claude.
Next step
Find out what stands between you and more of the right sales meetings.
Send a few words about your current situation and your ambition. Christian will reply personally within one business day and recommend a concrete next step.
Live with Christian
No generic sales presentation
Concrete recommendation of the next step
Reply within one business day