Everyone is the ideal customer
When the target audience is all businesses that need IT, the message becomes general and marketing becomes expensive.
Wud for IT providers
More of the right sales meetings. Less random marketing.
Wud is the marketing department for Norwegian IT providers with 10–50 employees. We combine positioning, content, advertising, website, and measurement into a single system designed to generate qualified sales opportunities.
Former Marketing Manager at Procano Competition protection Live with Christian
Built the marketing function from the inside at a Norwegian IT provider MSP Pipeline System active
From the first click to sales opportunity
Visibility
Visit
Inquiry
Meeting
Opportunity
PositionClear
MeasurementAll the way
ResponsibilityOne partner
Industrial enterpriseIT operationsMeeting booked
Accounting environmentSecurityQualified
Growth companyMicrosoft 365New dialog
Illustration of the system
01 / The problem
Marketing has become someone's side job.
The general manager or sales manager often ends up with marketing dumped in their lap. Or, it has been outsourced to an agency that doesn't understand IT. The result is often the same: generic messaging, a lot of back-and-forth, and too little that actually impacts the pipeline.
The agency must be translated for
You spend time training an agency that doesn't know the IT market. This results in slower deliveries and weaker messaging.
The measures exist individually
Website, ads, content, and sales are run without a single common direction or responsible process.
Nobody sees what creates the pipeline
Clicks and impressions are reported, but not which activities become qualified sales opportunities.
02 / Built from the inside
MSPs don't need to train yet another generic agency.
For several years, Christian Skogseth was responsible for marketing at Procano, a rapidly growing Norwegian IT provider. There, he built the marketing efforts from the inside – working closely with management, sales, service mix, and growth targets.
Knows the business model
Recurring revenue, service mix, and the need for the right customer match.
Translating the technical
From security and cloud to value a decision-maker actually understands.
Knows where it stops
When marketing becomes a side job without a holistic owner or process.
Christian Skogseth
Founder, Wud · Former Marketing Manager at Procano
03 / The Goal
No more traffic for traffic's sake. More conversations with the right businesses.
The positioning makes you relevant. The content builds trust. The ads capture demand. The website turns interest into action. The measurement shows us what to improve.
01 / POSITION
Clearer choices
The prospects understand who you are best for – and why they should choose you.
02 / PIPELINE
More equal opportunities
The marketplace will make growth less dependent on networks and coincidences.
03 / SYSTEM
One continuous process
From the first search to a qualified sales opportunity, the same journey is measured and improved.
04 / The MSP Growth System
Five parts. One job: more qualified sales opportunities.
No channel is chosen just because everyone else does. It is given a clear job in the system – or it gets cut.
01
Direction
We choose the ideal customer, prioritize the right services, and find a position you can own.
Ideal customerSegments90-day plan
02
Message
We translate technical services into business value and clear reasons to choose you.
Value propositionSelling pointsCustomer proof
03
Foundation
Website, landing pages, tracking, and conversion points all pull in the same direction.
WebsiteTrackingCRM flow
04
Demand
We combine the channels that capture existing demand with the activities that build new demand.
Google AdsSEO and AIContent
05
Pipeline
We follow up on the inquiries and use data from the sale to improve our marketing efforts.
Lead qualitySales meetingsOpportunities
05 / The Deliveries
Start with the analysis. Then choose how much you want to do yourselves.
All collaborations start with MSP Market Analysis. You get a concrete plan you can use going forward, regardless of whether wud will implement it or not.
Start here
MSP Market Analysis
10,000kr · one-time · excl. VAT
For those of you who need to know what should be prioritized before you invest more time and money.
Best suited whenYou need a clear prioritization before the next investment.
You will receive direction, a basis for decision-making, and a concrete 90-day plan.
- Workshop with management and sales
- Ideal customer, position and message
- Website, visibility, and measurement
- Prioritized 90-day plan
- Credited with an ongoing agreement
Together with you
MSP Market Partner
16,000NOK / month · excl. VAT
For those of you who can contribute internally, but need an experienced partner to set the direction and keep the system in motion.
Best suited whenYou have some capacity internally.
Wud owns direction, progress, and measurement. You contribute to the implementation.
- MSP Market Analysis
- One advertising channel
- Monthly working meeting
- SEO and AI recommendations
- Dashboard and monthly status
Wud does it for you
MSP Marketing Department
28,000NOK / month · excl. VAT
For those of you who want Wud to plan, produce, publish, measure and improve your ongoing marketing efforts.
Best suited whenYou lack a unified marketing function internally.
Wud owns planning, production, publishing, and continuous improvement.
- MSP Market Analysis
- Multi-channel advertising campaigns
- SEO, AI visibility, and publishing
- Landing pages and website improvements
- Full tracking and pipeline review
- Quarterly strategy meetings
- Monthly work meetings
Ad budget is additional. A completely new website, larger video and photo productions, extensive profile changes, and meeting booking are priced separately. Ongoing agreements have a three-month minimum period, followed by a one-month mutual notice period.
06 / How it starts
From random to measurable in a few weeks.
First, we find the bottleneck. Then we build in order of priority.
First
Request an MSP growth chat
Send a few words about your goals and current situation. Christian will reply personally and arrange a brief chat if it looks like a good match.
Week 1
MSP Market Analysis
We bring leadership and sales together, analyze the market, and identify the most critical bottleneck.
Week 2
Direction and prioritization
You will get an ideal customer profile, messaging, channel selection, a measurement plan, and a concrete 90-day roadmap.
Week 3–4
The motor is put into operation
Tracking, dashboards, campaigns, landing pages, and content are set up in order of priority.
Ongoing
We improve what works
What creates the right opportunities is scaled. The rest is improved or cut.
07 / Perfect Match
Good services are the starting point. Capacity and follow-up make growth possible.
This is suitable if you
- Is a Norwegian IT provider or MSP with approximately 10–50 employees
- Sells recurring IT services to businesses
- Has the capacity to take on more of the right customers
- Has a clear owner of the sales follow-up
- Wants to measure all the way to the sales opportunity
This is not suitable if you
- Just looking for someone to run some ads
- Does not follow up on new inquiries
- Wants to market all services to everyone at the same time
- Expects the market to solve a weak supply on its own
- Only want a short test without enough time to learn
08 / Competition Protection
Their market insight is not shared with their closest competitor.
Wud does not work simultaneously with IT providers who compete directly for the same customers, with corresponding services in the same geographical market.
01Geographical sales area
02Primary services and specialization
03Ideal customer and customer size
09 / Questions and answers
What you should know before we begin.
Why should we choose someone who specializes in IT vendors?
Because much of the time in a standard agency collaboration is spent learning the business model, the services, and how customers buy. Wud starts with experience from the inside of a Norwegian MSP and can more quickly work on the real bottlenecks.
What is the difference between Market Partner and Marketing Department?
With Markedspartner, we share the execution. Wud sets the direction and drives the core, while you actively contribute with expertise, visibility, and internal implementation. With Markedsavdeling, Wud takes responsibility for almost all ongoing production, publishing, and optimization.
Do we need a new website?
Not necessarily. We will improve what you already have if the solution is technically viable. If your current website hinders visibility, measurement, or conversion, we recommend a separate website project.
How quickly can we get started?
MSP Market Analysis can normally be started shortly after the first conversation. In an ongoing collaboration, the goal is to have the first prioritized campaign and necessary measurement operational within the first four weeks.
Do you guarantee a specific number of sales meetings?
Not until we know your market, demand, budget, and sales follow-up. We promise clear accountability, full measurement, and that the work is steered toward qualified sales opportunities – not superficial activity goals.
Can you work with our competitors?
Not when there is a real overlap in ideal customer, services, and geography. Potential conflicts are assessed and clarified before a partnership is entered into.
Who owns the accounts, the data, and the content?
You. Accounts, campaigns, content, website data, and measurement setups should, as far as practically possible, be in your name and be able to be carried forward.
Next step
Find out what stands between you and more of the right sales meetings.
Send a few words about your current situation and your ambition. Christian will reply personally within one business day and recommend a concrete next step.
Live with Christian
No generic sales presentation
Concrete recommendation of the next step
Reply within one business day