Wud · Marketing Partner E-commerce

Do you know which ads actually make money?

Do you know which ads actually make money?

Do you know which ads actually make money?

Most online stores spend more on ads than they should, without knowing what pays off. Marketing Partner E-commerce runs the ads, the visibility and the numbers for you, with a dashboard that shows revenue per channel.

EUR 1,750/month excl. VAT · a 30-minute no-obligation chat first

Online store owner checking a packed order against the order list in a bright workshop

01 / The problem

Without someone who owns the numbers, the ad budget burns.

Without someone who owns the numbers, the ad budget burns.

Without someone who owns the numbers, the ad budget burns.

The campaigns were set up once and are still running. The reports show clicks and impressions, but not what actually makes money. And when sales drop, it is hard to know why.

The options are familiar: Hire one person: around EUR 100,000 a year. Or hire an agency that optimises for clicks instead of profitability.

≈ 1,000,000 kr

The full annual cost of one marketing hire: salary, holiday pay, pension and employer's tax (Statistics Norway average for marketers). Before you know whether marketing is the right first hire.

Clicks ≠ sales

Cheap clicks and high traffic mean little if the margin disappears along the way.

Reports ≠ results

An agency that sends PDFs every month still doesn't answer the question: which ads make money?

02 / The system

Three components. One job: more profitable sales.

1

Discovery

Everything starts here. We go through your range, your margins and the numbers you already have, and find the categories that can scale profitably. You get a prioritised plan for where your ad budget should work first.

Profitability before volume. We prioritise what makes money, not what gets the most clicks.

Discovery · analysisWeek 1
Range and margins analysed
Category prioritised: bestsellers
Channels chosen: Meta + Google
Budget and profitability target set
Plan readyYours to keep
2

The engine

Ads in Meta and Google with continuous optimisation, two articles a month that build visibility in search and AI answers, and simple tweaks in your store, like tracking and small improvements. For creative, we build on what you have, or make what is missing.

Once the ads have held good profitability for a full month, we suggest increasing the budget. Not before.

Campaigns · runningWeek 12
Bestsellers · MetaScaling
Category · Google ShoppingAdjusting
Generic · displayCut
Spend tracked100 %
3

Always up to date

Revenue, ad spend and profitability per channel, gathered in a live dashboard in wudOS. Every month we go through the numbers together and decide the next step.

DashboardLive
4.8x
ROAS · last 30 days
Monthly report + reviewevery month
Discovery · analysisWeek 1
Range and margins analysed
Category prioritised: bestsellers
Channels chosen: Meta + Google
Budget and profitability target set
Plan readyYours to keep
Campaigns · runningWeek 12
Bestsellers · MetaScaling
Category · Google ShoppingAdjusting
Generic · displayCut
Spend tracked100 %
DashboardLive
4.8x
ROAS · last 30 days
Monthly report + reviewevery month

Everything that makes the store sell. One person responsible.

Strategic discovery

The categories that can scale profitably.

Ad
CTR4.2%
Meta and Google

Ads optimised continuously.

Two articles a month

Content that builds visibility in search and AI.

#1 in searchCited in AI
Search and AI visibility

Visible in search, cited in AI answers.

+
Simple website tweaks

Tracking and small improvements in the store.

Dashboard in wudOS

Revenue and ROAS per channel in real time.

No team lead, no junior, no middlemen. You get one person with full responsibility, and a system that does the volume work. That is why one partner delivers like a whole team.

This is what “always up to date” looks like.

Revenue, ads and visibility, gathered in wudOS and updated in real time. Included from the first month.

· wudOS · dashboard
Live
€16,820
Revenue from ads · last 30 days
+12% vs previous period
Revenue by channel30 d
€16.9k
Meta€7.2k
Google€3.6k
Organic search€3.7k
AI answers€2.4k
Visibility · Google + AI answers12 weeks
Google positionsAI mentions
Latest orders
Order #2041 · €264Meta · today
Order #2038 · €132Google · yesterday
Order #2033 · €375Organic search · Mon

03 / How it works

From unknown to measurable in a few weeks.

From unknown to measurable in a few weeks.

From unknown to measurable in a few weeks.

Week 1

Audit. Analysis, prioritization, channel selection and roadmap. You know what will be done, in what order, and why.

Week 2

The engine is set up. Accounts, tracking and dashboard in place, in your name. The campaigns in Meta and Google go live the same week.

Week 3–4

First results and targets. Data starts answering the question from the top of the page. After 30 days we set the targets we steer by.

Ongoing

Always up to date. A dashboard in wudOS, a monthly review and a delivery that gets better every month.

04 / Is this for you?

We work with you if

An online store on Shopify with products that can scale

You want one person who owns the ads and the numbers, not yet another tool

You want to steer by profitability, not just revenue

You have budget for ads on top of the fee

We're not the right partner if

You want to “test a little” without budget or follow-up

You mostly sell B2B with long sales processes: then Marketing Partner B2B is a better fit

You need a new online store first: see Website development

Christian Skogseth, founder of Wud

05 / Proof

You speak directly with me. Not a salesperson.

You speak directly with me. Not a salesperson.

You speak directly with me. Not a salesperson.

I run Wud and handle a double-digit number of clients with the system you just read about. It's the same one I build for you. Everything I deliver is what I actually do every day, not theory from a framework.

Christian Skogseth

Founder, Wud

“We at ABM like it when things go fast and right. With wud we get both. No hassle, no waiting. Just delivered, on time, at the right price, and with good vibes on top. We recommend them, and we'll use them again.”

Kristian Owren

CEO, ABM Reklame

Selected clients

ABC Teknikk

simtech

Direction Dubois

Procano

06 / Questions

Questions and answers.

Didn't find your answer? A 30-minute chat is faster than email back and forth.

Related reading

How your online store gets more out of its ads.

How your online store gets more out of its ads.

See all articles →

Ready to know which ads make money?

Ready to know which ads make money?

Ready to know which ads make money?

Book a no-obligation 30-minute chat. No pitch. We figure out whether this is a fit, and if it is, we start with the audit.

A concrete assessment of your situation

Recommended setup and budget

Next step, clearly defined

Book a chat

We reply within one business day.

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wud

Small agency in Oslo. Building strong relationships between people and brands.

Oslo, Norway

© wud 2026 · Org. no. 926 820 052

English

Newsletter

Stay up to date with the latest.

Concrete moves on AI visibility, B2B growth and website building. Zero spam, maximum value. Unsubscribe with one click.

wud

Small agency in Oslo. Building strong relationships between people and brands.

Oslo, Norway

© wud 2026 · Org. no. 926 820 052

English

Newsletter

Stay up to date with the latest.

Concrete moves on AI visibility, B2B growth and website building. Zero spam, maximum value. Unsubscribe with one click.

wud

Small agency in Oslo. Building strong relationships between people and brands.

Oslo, Norway

© wud 2026 · Org. no. 926 820 052

English